01 | Process
Research. Business Strategy. Information Architecture, Screen & UI Design. Design System. SEO, WordPress & WooCommerce. Illustrations, Product Photoshoot & Photo Editing.
02 | Deliverables
The project took 2.5 months to deliver. I provided VintageWear.ie with the recommendations regarding their business strategy, which involved soft launch first on the local market with further expansion to EU markets.
The initial delivery included brand design comprising the primary and submark logos, design system and product photoshoot of over 150 products being photographed under different angles.
The brand and product piece was followed by the information architecture for the website. Once the client signed off on that, the website development commenced. This stage included but was not limited to Home page design, Product Filters, over a 100 product pages.
The final and ongoing stage of the project is the SEO (search engine optimisation) task and set up a blog space.
03 | The Challenge
It is always challenging to be a new player in a fast growing market.
VintageWear.ie brand appealed to a broad range of age groups. Retro 70s design style and the color palette fitted the business type and was welcome by the test user groups.
VintageWear.ie was provided with the consultation that helped to set up their business expectations right from the very beginning.
04 | The Solution
Independent marketplace with scalable architecture and distinctive instantly recognisable branding were delivered.
05 | Skills & Software
XD, Adobe Creative Suite. Miro.
Photo Editing, Illustration, Brand Design, Web Design & Development.
06 | The Result
2.5 Months of work. The vintage shop was launched with over 100+ products initially.