Audi, The A1 Chase - Game Design Contept

Stakeholders interview. Research. Competitive analysis. Ideation. Design. Stakeholder review.

Audi AG is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles.

In 2010 Audi was looking for an engaging online campaign promoting their new Audi A1 car model to the Irish consumers. It was essential for the campaign to have features and concepts, which will make the campaign attractive and memorable, and as a result will go viral to help with the sales on this car model nationwide.

In early 2010, I was contracted by the Dublin agency Cawley Nea / TBWA to deliver multiple projects, including one for Audi. Specifically, my task was to develop a unique online concept to promote Audi A1 cars to the Irish consumers. Leveraging my extensive experience in digital advertising, product design, experience design, and game design, I was able to deliver the solution within a week. The solution encompassed "The Chase" concept, game rules including mechanics, leveling, and progression, as well as a storyboard illustrating the player's experience throughout key stages of the game. Despite the tight deadline, I successfully completed the project and handed it over to the in-house team of designers and producers at Cawley Nea / TBWA.

Adobe Creative Suite.

Digital Advertising, Product Design, CX / UX Design, Game Design, Ideation and Concept creation. Storyboarding.

Audi - The A1 Chase campaign was a great success nationwide. This campaign brought The Cawley Nea / TBWA team 13 professional awards.