SUMMARY
Highly experienced professional with an extensive industry knowledge, possessing a unique blend of creative, analytical, and business skills. Expert in product innovation, product design, and digital transformation, with a proven track record of delivering innovative digital products and solutions across various industries, including finance, healthcare, retail, event management, insurance, risk management, security, gaming, manufacturing and more. Experienced in working with both multinationals and startups, delivering successful results in both fast-paced and challenging environments. Committed to staying ahead of the curve, leveraging the latest technologies and trends to drive business growth and improve operational efficiencies.
SKILLS
Product Design · UX Design · Innovation for IoT, Advanced Analytics, AI and Blockchain based products · Brand Design · Graphic Design · Illustration · Business Collateral & Merchandise · Web Design (responsive and adaptive) · E-Commerce
EXPERIENCE
Senior Product Consultant (Design, Strategy & Innovation) | Over-C Ltd. | Ireland (Remote) | Aug 2017 - Current
(Acting as Head of Product Design, R&D Lead)
Responsible for innovation and product design for the company's blockchain-based SaaS product portfolio, which was specifically crafted for service-centric operations across various industries. This was achieved through the use of a bespoke Rules Engine, tokenized digital and physical assets, and events.
Worked in close collaboration with clients and stakeholders to identify and address user and business challenges, facilitating a solution-oriented approach.
Pioneered the conceptualization and prototyping of several of the company's products, such as BI & Analytics dashboards, a mobile application for IoT, admin tools, and a digital ID application.
Led the delivery of comprehensive product design documentation, which included the creation of design system prototypes, specifications, research reports, and other related materials.
Product Design Lead, Senior Consultant | Estars ltd. | Ireland (Remote) | June 2019 - Mar 2020
Conducted an in-depth analysis of the emerging e-gaming market and its audience to identify and address their specific needs. This involved creating custom web-based responsive solutions tailored to their requirements.
Worked closely with cross-functional teams, including product management, development, and operations, to ensure seamless execution and optimal outcomes.
Created comprehensive Game Economy documentation, which laid out the fundamental economic principles of the e-gaming product and provided guidance on how to achieve and maintain the desired user experience.
Developed interactive prototypes and specifications that showcased the bespoke e-gaming product's core features and functionality, thereby enabling stakeholders to evaluate and fine-tune the product as needed.
Director of User Experience, Senior Consultant | Actyx GmbH | Munich, Germany | June 2018 - Oct 2018
Conducted on-site research and user interviews with a range of manufacturing industry clients across the UK and Germany. This involved documenting and analysing typical production processes, identifying common issues, and providing solutions in line with Industry 4.0 principles such as interconnectivity, information transparency, and smart production.
Utilised gathered knowledge about user roles, manufacturing environments, and processes to identify and validate problems experienced at various levels and stages of the manufacturing process. Developed an experience map to pinpoint the issues and improve resource management and production costs.
Collaborated with remote product and development teams to shape the product roadmap, establish supply requirements, review deliverables, and transform user feedback into actionable items.
User Experience Lead, Senior Consultant | Aon / ACIA | Dublin, Ireland | Jan 2017 - May 2017
Conducted a product design audit of the company's Advanced Analytics product, providing expert analysis and recommendations aligned with key Insurtech principles such as customer-centricity, innovation, advanced analytics, process automation, and product agility.
Conducted ongoing interviews with key stakeholders, produced reports, and provided guidance on product strategy.
Trained business analysts and user experience designers on the importance of a User-Centric design approach and effective problem-solving methodologies.
Led UX workshops and user interviews to gather insights and feedback that could be used to improve the product design and customer experience.
Head of User Experience Design | PokerStars (Rational Group) | Isle of Man, Ireland | Sep 2012 - Jan 2017
As a most senior product design and prototyping expert, I made significant contributions to a number of critical projects, including R&D initiatives. Specifically:
Led product design for the Spin & Go Poker game, which generated a 40% increase in annual revenue for the company.
Served as the gatekeeper for UX quality on a global scale for the largest online gaming company. This included overseeing design for gaming features, an online fund management hub for players, game economy, and more.
Ensured high-quality user experience deliverables across the board, including managing the UX and product design team and implementing and maintaining a Lean design process.
Actively participated in the development of the Product Roadmap.
Recruited and managed a team of 5 senior UX and product designers.
In addition, I personally contributed to a number of critical R&D projects that were instrumental in driving revenue growth.
Previous
Extensive experience delivering innovative product design solutions across a range of industries, including gaming, finance, healthcare, IoT, software development, entertainment, event management, telecom, and more.
EDUCATION
Masters Degree in Design, graduated with honours · May 2003
AWARDS
2021 - PFM Award 2021 | PFM Partnership Award Winner 2021 | Partners in Technology Application | Over-C with Southside Shopping Centre
2019 - O2 Compliance by O2 (powered by Over-C) | Connected Britain Awards 2019 (Total Telecom) | The IoT Award of the Year2011 - AUDI | Campaign “Audi A1 Chase” | Digital Media Award, ICAD and APMC - “Gold. Best use of film”, “Bronze. Best digital marketing campaign”, “Bronze Bell. Best website design exhibition”, “Gold. Best use of digital”, “Gold. Best Social Media”, “Silver. Best promotional Innovation”, “Silver. Best in Creative”
2009 - Johnson & Johnson | Campaign “Nicorette Patch” | Independent Digital Prix Award
2006 - EIRCOM | Campaign “Eircom V-zine” | Digital Media Award for “Innovation: Business to Consumer”